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About Us

About Us

Permanent makeup makes it easy to feel gorgeous around the clock, without the need to spend hours in front of a mirror. Our cosmetic procedures have minimal pain and no downtime. Results are long-lasting (typically 1-3 years), which allows you to change your look as your face and trends change over time. We understand the importance and consideration that goes into getting permanent makeup. Our clients come from all around the Southern California area: Los Angeles, Beverly Hills, Santa Monica, Orange County, and the Valley (some even fly in from other areas!).


Come enjoy our elegant office chosen by many of the faces you already know.  We’ll work with you to create natural-looking makeup that doesn’t wash away at the end of the day. With over twenty years, our expert permanent makeup, tattoos, and Microblading technicians offer the professional and personal touch you’re looking for





Unlike eyebrow “tattooing”, microblading is a semi-permanent cosmetic technique used for creating and filling in eyebrows. A sterilized, handheld microblade tool applies pigment with tiny needles in individual strokes, creating fine lines of color that resemble extremely lifelike hair. No damage is done to the hair you currently have, and often clients report hair grows back even better after they’ve had microblading.

Lip Tinting

There’s no other makeup ritual that has to be repeated as often as the reapplication of lipsticks, liners and glosses. It smears off eating, drinking, sweating, kissing your baby, or just by talking!  Permanent lip tinting frees you from the nuisance of reapplying lipstick ten times a day, and the embarrassment of lipstick coming off on everything from mugs to a special someone’s face.

Lip tinting shapes and defines your natural lip line as well as enhances your natural lip color, giving your lips a healthy, sexy appearance.


Say hello to perfectly defined eyes all day and night!

From professionals to athletes to busy moms, more and more people are discovering the advantages of using permanent eyeliner. It enhances your appearance, saves valuable time, and most of all, it will never smear or rub off your skin!

Contact Us

VVS Permanent Beauty

864 S Robertson Blvd. #102

Beverly Hills, CA 90035

Tel: 424-558-5558




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